Under normal circumstances, well-designed product packaging boxes can convey the luxury personality of their luxury jewelry brands, with the purpose of extending the shopping experience to consumers’ lives. The luxury quality of the product can be conveyed through the following factors in the luxury jewelry box.

1. Graphic design

Simplicity is luxury is the design criterion for product packaging. Luxury jewelry brands should focus on visually conveying their brand stories in simple ways, so as to root the traditional image of the brand in the hearts of consumers.

2. Vision

Light is an important element that affects the packaging effect. UV printing, hot stamping and other packaging processes can show unique effects under the action of light.

UV printing: UV printing is a printing process that uses ultraviolet light to dry and cure humor. The surface of UV printing can show water drop-like gloss and has a certain three-dimensional effect under light irradiation, which can greatly enhance the visual beauty of the printed matter.

Hot stamping: A printing technology that uses a hot mold to press aluminum film on the surface of the product packaging box. There are various hot stamping colors. In addition to the common gold, you can also hot black gold, hot red gold, and hot silver according to the color of the box. The effect of hot stamping presents a metallic luster, which is very dazzling under the light. The hot stamping process is generally used to highlight the key information of the packaging box.

3. Touch

Tactile design features can be part of the brand identity. For luxury jewelry brands, classic tactile elements can reflect the luxurious texture of the product, such as: tactile film, embossing, bumping, etc.

4. Embossing

Embossing is a mold with uneven texture, which deforms the pressure-bearing paper under a certain pressure and temperature to form a certain pattern. The embossed gift box has an obvious relief three-dimensional effect, which enhances the artistic appeal of the pressure-bearing material.

5. Accessories

Accessories such as ribbons and bows have become a fashionable element of packaging design. This is not only a sense of slowness, but also allows customers to use the packaging for other purposes.