When you start designing a packaging box, you should treat it as an extension of the brand. If you correctly integrate the brand into the packaging, you will find that its sales and brand awareness will increase. If you don’t include it, you may see the opposite. So why can cosmetic packaging boxes extend your brand?

Packaging box is the basic element of brand image.

You need to make sure to add brand elements such as LOGO to your cosmetic packaging box. This can help consumers think of your brand immediately when they see your product. If there is no associated brand element, the target consumer will not be able to connect with your products in other business areas. If they can’t identify the brand, then the brand image you created before will be completely invalid, and even cause customer distress.

Act as an advertisement

No matter which industry you are in, the brand image contained in cosmetic packaging can also serve as a company’s advertisement. No matter where your cosmetics are placed, people will see your brand color, logo, and name. Therefore, your product packaging box helps to increase brand awareness. Even if consumers don’t pay much attention to the color of your cosmetics packaging box or company logo, when consumers see it again, they will feel very familiar. Over time, brand awareness will gradually increase.

Integrate brand elements into the box

After we understand the importance of adding brand elements to the packaging box, how will we integrate them into the packaging box? The cosmetic packaging box should contain familiar fonts, logos, classic color schemes and company names. You just need to make sure it stands out enough.

Your brand color scheme does not need to occupy the entire product packaging box. The main thing is how to use color to distinguish similar cosmetics in the mall. You just need to make sure it is prominent enough.

In addition, you should also make sure to use other elements on the cosmetic packaging box that may be associated with your brand. This is not just a phone number and address, you can also add your website and social media pages, etc.

Since the cosmetic packaging box is an extension of the brand, you can also use it to convey information about the brand. If you feel that your own design may be a little difficult, you can seek the help of custom packaging manufacturers.