For cosmetics, skin care products, cream and other cosmetics bottle packaging, we collectively referred to as cosmetic bottles. In recent years, the downstream packaging of cosmetics has begun to change. First of all, the competition in the cosmetics market is becoming increasingly fierce,. Europe and the United States, Japan and South Korea, domestic cosmetics three forces competition, put forward higher requirements for cosmetics bottle packaging, how to attract the attention of consumers. Secondly, the traditional cosmetic bottle packaging lacks too much innovation, and mutual plagiarism and imitation are serious. Finally, consumer groups have changed. With the emergence of the post-90s and post-00s, their consumption concept and packaging demand for cosmetics have changed.
We believe that cosmetic bottle packaging should move towards three orientations in the future.
First, high-end cosmetic bottles pay more attention to the design of packaging materials and are more willing to pay attention to the cost. Paying attention to design is the main trend of this market.
Second, the white-collar middle-end consumer market not only pays attention to appearance, but also pays more attention to use feeling.
Third, in the low-end consumer market and health and beauty salon lines, the capacity requirements for cosmetic bottles will be relatively large, and the packaging cost of cosmetic bottles needs to be controlled.
Post time: Mar-19-2022